Netflix partners with I&B Ministry to launch ‘Azadi Ki Amrit Kahaniyan’
As part of the celebration of Azadi Ka Amrit Mahotsav, Union Minister of Information and Broadcasting, Anurag Singh Thakur on Tuesday launched ‘Azadi Ki Amrit Kahaniya’, a short video series created in collaboration with OTT platform, Netflix.
Minister Anurag Singh Thakur while addressing the audience and media said that the Ministry of I&B has been a vital part of Amrit Mahotsav celebrations with various initiatives. The idea of Azadi is intertwined with women’s emancipation in India and the Minister remarked that the term Azadi or freedom holds a wider connotation for women who have to fight stereotypes and taboos in the society as well.
Speaking on the collaboration Thakur said “this initiative aims to bring out inspiring stories of Indians and these stories shall motivate and empower more people to achieve their goals”.
He added that this was a long term partnership where different themes and diverse stories will be highlighted.
“Netflix will be producing twenty five videos on themes including women empowerment, environment and sustainable development and other days of significance. Netflix will produce two-minute short films for the Ministry which will be shared on social media platforms and telecast on Doordarshan network”, Thakur elaborated.
Thakur elaborated on the multiple dimensions of this partnership and said Netflix and Ministry will continue to organize training workshops and master classes to encourage film makers in India to create inspiring content on various topics under Azadi Ka Amrit Mahotsav.
“Netflix and ministry will partner to develop a creative ecosystem by organizing training programs for post-production, VFX, animation, music production among others and will be organized on ground and virtually”, he announced.
The Minister stated that the partnership between the Ministry and Netflix was only a beginning and will not be limited to Azadi Ka Amrit Mahotsav.
Speaking on the occasion Bela Bajaria, Head of Global TV, Netflix, said that India was one of the most vibrant entertainment industries in the world and India was remarkably well placed in times of internet entertainment.
“Netflix is excited to be part of a time when stories from India are being exported to the world and the best Indian stories are being discovered and loved on a global stage”, she said.
Bela Bajaria also said that “Netflix is proud to partner with MIB to celebrate and acknowledge the evolution of India over past 75 years by celebrating its beautiful art, culture and storytelling”.
She further added that it was “in pursuance of this partnership Netflix has created a series of short videos based on real life stories aimed to celebrate achievement of people from all corners of India”.
Speaking about the first set of videos in the series, Bajaria said that these stories are of incredible women who have fought against the odds to achieve their dreams. Netflix’s commitment to India is strong and growing and Netflix will continue to find the country’s finest stories and share them across the globe, she remarked.
The Ministry and Netflix have collaborated to produce the first set of videos featuring seven Women Change makers from across the country who share their experiences in breaking the glass ceiling.
